The shortest path to a finished video ad is a link. You paste a product URL into the chat, and the AI agent handles everything between that link and an MP4 on your computer. This is what actually happens in between.
Step 1: the link
Drop any product or store URL into the chat. Amazon, Shopify, Etsy, eBay, AliExpress, Temu and thousands of other stores are read directly. The agent pulls the product name, the description and the images, so nothing you have already written into your store needs retyping.
Occasionally a site refuses to be read, usually because it blocks automated requests. When that happens the agent tells you plainly and asks you to upload the product photos instead. That path produces the same result; it just needs a sentence from you about what the product is.
Step 2: the questions
The agent shows you what it found and asks a small number of questions: who the ad is for, what you want the viewer to do, what tone fits your brand. These are not a form to fill in. Answer in your own words, or tell the agent to decide for you and it will make reasonable choices from the product data.
This step is where most of the quality comes from. An ad built from "women 30 to 45 who cook a lot and hate clutter" is a different ad from one built from silence, and the difference shows.
Step 3: the settings
A settings card lets you pick the model, the duration and the aspect ratio, and whether to add a spoken voice-over. Two things to know here:
- The aspect ratio should match the placement, not the other way round. Choose 9:16 for Reels, Stories and TikTok, 1:1 for feed placements, 16:9 for YouTube and landing pages. Generating again for a second placement costs minutes, which is almost always better than cropping.
- The cost is shown before you confirm. A longer video on a premium model costs several times what a short one on a standard model costs, and you see the number rather than discovering it afterwards.
Step 4: the plan, then the render
Before a single frame exists, the agent writes the sequence: hook, benefit, call to action, with a decision about what the camera does at each moment. That plan is what gets rendered. It is the reason the output reads as an advertisement rather than as a slideshow of your photographs, and it is the step most tools skip.
Rendering then runs on the video model best suited to the plan. You get an MP4 you download and use anywhere. If a render fails for a technical reason, the credits are returned automatically and the agent tells you in plain language what went wrong.
What you get for what
The €5 entry offer produces one short clip of about 12 seconds, on your own product, so you can judge the quality on something you care about instead of on a demo reel. The paid plans produce multi-chapter videos of 24, 32 or 36 seconds, assembled from 12-second chapters with audio continuity between them. Everything renders at 720p by default and 1080p on the premium models.
Getting a better result
- Use a link whose images are clean. The agent works with what the page gives it; a product page with three sharp photographs produces a better ad than one with a single dark thumbnail.
- Say who it is for. One sentence about the buyer changes the whole plan.
- Generate more than one. Each run plans its own angle, so two runs give you two genuinely different ads rather than the same one recoloured. That is what makes a test worth running.
- Ask for changes in the chat. You do not have to start over to move the emphasis or change the tone.
Related reading: Importing products from Amazon & Shopify and Ways to create your video ad.