You have seen an ad you love and you want the same feel for your product. You do not need to copy someone else's video to get there. You need to tell the agent what you want.
Describe the feel, not the file
In the chat, after you paste your product link, say what you are going for in plain words:
- "Bright and playful, quick cuts, upbeat"
- "Slow, premium, dark background, close-up on the texture"
- "Outdoor, natural light, someone using it in real life"
The agent turns that into a real brief: hook, benefit, closing call to action, plus camera moves, lighting and pacing for each chapter. You are directing, not copying.
Why your own product beats a cloned style
An ad that works for another brand works because of their product, their audience and their offer. Dropping your product into their visual style rarely carries the result over. What travels is the structure: grab attention fast, show the product doing its job, close with a reason to act. That structure is what the agent plans for you every time.
Give the agent good raw material
The style you get depends a lot on what you feed it:
- A clean product photo beats a busy lifestyle shot with a person in it
- A real product page gives the agent your features, materials and price
- One clear sentence about your buyer ("busy parents", "home baristas") changes the whole tone
Iterate in the chat
Not happy with the result? Say what is off. "Too slow", "start with the product in hand", "warmer light". The agent replans and regenerates. Two or three rounds usually get you there, and every generation shows its exact cost before you confirm.
Ready to try it? Paste your product link and describe the feel you want.
The vocabulary that actually changes the output
Vague adjectives get vague results. "Modern", "professional" and "high quality" mean almost nothing to a planner, because every ad claims to be all three. The words that carry information are the concrete ones, and they fall into four groups.
Light. Time of day, indoor or outdoor, hard or soft, warm or cold. "Late afternoon, low sun through a window" specifies more than "nice lighting" ever will.
Pace. How often the shot changes. "Two cuts, held long" produces a fundamentally different ad from "quick cuts throughout", and pace is what most people mean when they say an ad feels premium or feels cheap.
Distance. Close on the texture, or wide with the product in a room. This single choice does more to set a tone than colour grading does.
Motion. What the camera does. Static, slow push in, following the object. A locked-off frame reads calm; constant movement reads energetic.
Give it two of these four and you will recognise your intention in the result. Give it all four and you are directing.
When the style is not the problem
Sometimes several rounds go by and it still is not right, and the reason is not the style description. It is the source material.
A busy photograph with a distracting background gives the planner a confusing subject. A photograph with a person in it will often be declined outright by the automated content checks on video models. A product shot at a strange angle constrains what any plan can do with it.
If two or three rounds have not converged, change the input rather than the adjectives. It is almost always faster.
Related reading: Ways to create your video ad and Freestyle mode.