The advice given to small businesses about video is usually written for companies with a marketing team. Build a content calendar, define your pillars, produce consistently. It is not wrong, it is just addressed to someone else. If you are running the shop, the accounts and the packing yourself, the real question is narrower: what is the smallest amount of video that changes anything.
Start with one product, not a strategy
The instinct is to plan a campaign. Resist it. Pick the single product that already sells best, give it one video, and put that video in the two places where it can be judged: the product page and one paid social ad.
Best-selling first is the counterintuitive part. The temptation is to prop up what is not moving, but video amplifies existing demand far more reliably than it creates demand from nothing. Starting where there is already traffic gives you a readable answer in weeks rather than a shrug in months.
Make it answer a question, not describe the product
The videos that do work for small businesses are almost never overviews. They answer the specific thing a customer hesitates about, and you already know what that is because people ask you.
If customers keep asking whether it fits in a standard cupboard, the video is the thing in a standard cupboard. If they ask whether it leaks, the video is it upside down. The description of the product is on the page already; the video's job is the doubt.
What it costs to find out
Artvizon is credit-based: credits do not expire and each generation shows its cost before you confirm. There is no unlimited plan, and the entry point is a €5 offer that produces one short video of about 12 seconds from your own product link. That is the entire cost of establishing whether this is useful to your business.
If it is not, you have spent five euros. That asymmetry is the argument, not any promised percentage.
Where to put it
- The product page, near the images rather than at the bottom. Below the fold it is decoration.
- One paid social ad, small budget, run long enough to mean something. Paid gives you an answer in days; organic reach for a small account gives you an answer in months, if ever.
- Your email, as a still frame with a play button linking to the page where it plays. Most inboxes will not play video reliably, so the click is what you are optimising.
One video, three placements. That is the whole first project.
What to measure
Conversion rate on the product page, not revenue, because revenue moves with traffic. And on the ad, cost per acquisition against your existing image ads. Two numbers. If neither moves after a fair run, the friction stopping your buyers was not the one video removes, and that is worth knowing too.
What to do second
Only after the first one has told you something. If it worked, do the same for the next two best sellers before doing anything clever. If it did not, change the question the video answers rather than the production quality; the second is almost never the problem.
Related reading: Working out whether product video pays and Video ads without an editor.