Meta campaigns rarely die of bad targeting. They die of tired creative. A video that carried a campaign in week one quietly stops working by week three, cost per acquisition drifts upward, and no amount of bid adjustment brings it back. The fix has always been the same, new creative, and that is precisely the resource small teams do not have.
Everything useful about advertising on Meta follows from that one fact.
The loop that works
- Generate several genuinely different ads for the same product. Not colour variants. Different angles: the problem it solves, the moment it is used, the comparison with the obvious alternative.
- Run them against each other with a modest budget until the difference between them is real rather than noise.
- Keep the winner. Generate new challengers. Repeat.
The reason this loop is rare is not ignorance, it is production cost. It only works if producing a variant is cheap enough that you do it without a meeting. That is the specific thing Artvizon changes: from one product link, each generation plans its own sequence and gives you a distinct ad, in minutes.
Format by placement
Generating per placement beats cropping one master file, because a cropped video puts your product exactly where the interface covers it.
- Feed: 1:1 or 4:5. A square holds more of a phone screen than a landscape crop does.
- Stories and Reels: 9:16, planned vertical from the start.
- In-stream and right column: 16:9.
All three come from the same product link, so producing two ratios is a matter of generating twice.
Sound off by default
Most of the Meta feed is watched without sound, which is the opposite of TikTok. Two consequences worth building around: the video must make sense with the audio muted, and the first frame carries more weight than the first line of narration. If your ad only works when it is heard, most of your audience will never see it work.
Where the hook has to land
Meta's placements give you less patience than you think and less than TikTok gives you. Say the interesting thing immediately. A video that spends two seconds on a logo animation has spent its whole budget of attention on the least interesting thing it contains.
What Artvizon produces
Paste a product URL from Shopify, Amazon, AliExpress, eBay or thousands of other stores, or upload photographs. The AI reads the product, plans the ad, and renders it. You get an MP4 at 720p by default, 1080p on the premium models, in the ratio you chose.
The €5 entry offer produces one short clip of about 12 seconds so you can judge the result on your own product before committing. The paid plans produce multi-chapter videos of 24, 32 or 36 seconds, which is the range where a hook, a benefit and a call to action all comfortably fit.
A note on what to measure
Watch cost per acquisition and frequency together. Rising frequency with rising cost per acquisition is the signature of creative fatigue, and it is your signal to rotate rather than to raise the bid. Most wasted Meta budget is spent in the two weeks between when an ad stopped working and when somebody noticed.
Related reading: AI video for Facebook and Facebook & Instagram ad videos.